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Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

✍ Scribed by Javier Rodríguez-Pinto; Pilar Carbonell; Ana I. Rodríguez-Escudero


Book ID
116568579
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
358 KB
Volume
28
Category
Article
ISSN
0167-8116

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