𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Word-of-Mouth Communication and Social Learning

✍ Scribed by Glenn Ellison and Drew Fudenberg


Book ID
124320642
Publisher
MIT Press
Year
1995
Tongue
English
Weight
514 KB
Volume
110
Category
Article
ISSN
0033-5533

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Word-of-mouth learning
✍ Abhijit Banerjee; Drew Fudenberg πŸ“‚ Article πŸ“… 2004 πŸ› Elsevier Science 🌐 English βš– 283 KB
Word of mouth and social media
✍ Kimmel, Allan J.; Kitchen, Philip J. πŸ“‚ Article πŸ“… 2013 πŸ› Taylor and Francis Group 🌐 English βš– 66 KB
Word of mouth communication within onlin
✍ Jo Brown; Amanda J. Broderick; Nick Lee πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 232 KB

Word of mouth (WOM) communication is a major part of online consumer interactions, particularly within the environment of online communities. Nevertheless, existing (offline) theory may be inappropriate to describe online WOM and its influence on evaluation and purchase. The authors report the resul

Managing Word of Mouth Communications
✍ Haywood, K. Michael πŸ“‚ Article πŸ“… 1989 πŸ› Emerald Group Publishing Limited 🌐 English βš– 1017 KB