𝔖 Bobbio Scriptorium
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Word-Of-Mouth Communication and Community Enforcement

✍ Scribed by Illtae Ahn; Matti Suominen


Book ID
108563785
Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
130 KB
Volume
42
Category
Article
ISSN
0020-6598

No coin nor oath required. For personal study only.


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Word of mouth (WOM) communication is a major part of online consumer interactions, particularly within the environment of online communities. Nevertheless, existing (offline) theory may be inappropriate to describe online WOM and its influence on evaluation and purchase. The authors report the resul