𝔖 Bobbio Scriptorium
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Why People Don't Ask: Understanding Initiation Behavior in International Negotiations

✍ Scribed by Roger J. Volkema

Book ID
115562525
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
560 KB
Volume
54
Category
Article
ISSN
1096-4762

No coin nor oath required. For personal study only.

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SUMMARY: Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to pre