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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

✍ Scribed by Steve Guerin


Book ID
109164986
Publisher
John Wiley and Sons
Year
2006
Tongue
English
Weight
72 KB
Volume
23
Category
Article
ISSN
0737-6782

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SUMMARY: Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to pre