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When consumers and brands talk: Storytelling theory and research in psychology and marketing

✍ Scribed by Arch G. Woodside; Suresh Sood; Kenneth E. Miller

Publisher: John Wiley and Sons
Year: 2008
Tongue: English
Weight: 496 KB
Volume: 25
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.20203

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