𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Brand-consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue

✍ Scribed by Arch G. Woodside

Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
67 KB
Volume
27
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue and to Rajan Nataraajan. Β© 2010 Wiley Periodicals, Inc.

πŸ“œ SIMILAR VOLUMES

When consumers and brands talk: Storytel
When consumers and brands talk: Storytelling theory and research in psychology and marketing
✍ Arch G. Woodside; Suresh Sood; Kenneth E. Miller πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 496 KB

## Abstract Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in terms of storiesβ€”and products and brands often play both central

Introduction to the special issue: Impli
Introduction to the special issue: Implicit measures of consumer responseβ€”the search for the Holy Grail of marketing research
✍ Jeffrey S. Nevid πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 61 KB

## Abstract The advent of measures of implicit cognition provides marketing researchers with tools they can use to probe automatic processes that do not rely on conscious deliberation. Attempts by marketing researchers to probe unconscious or automatic processes underlying consumer attitudes and pu