✦ LIBER ✦

What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

✍ Scribed by John Fahy; Graham Hooley; Gordon Greenley; John Cadogan

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

What do we mean by “marketing” resources

✍ Michael Gibbert; Francesca Golfetto; Fabrizio Zerbini 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 88 KB

What Gift is Given? A Response to Volf

✍ Daniel M. Bell 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 55 KB

What is at Stake? A Response to Bevir an

✍ David Marsh 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 65 KB

A Response to Cadeaux and Dowling: Marke

✍ Shelby D. Hunt; Dennis B. Arnett 📂 Article 📅 2004 🏛 Elsevier 🌐 English ⚖ 65 KB

A response to reflections on‘Real Scienc

✍ John Ziman 📂 Article 📅 2002 🏛 Springer Netherlands 🌐 English ⚖ 112 KB

What is “Dual Use” Research? A Response

✍ David B Resnik 📂 Article 📅 2008 🏛 Springer Netherlands 🌐 English ⚖ 85 KB