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A Response to Cadeaux and Dowling: Market Segmentation Strategy and Resource-Advantage Theory

✍ Scribed by Shelby D. Hunt; Dennis B. Arnett

Book ID: 117777641
Publisher: Elsevier
Year: 2004
Tongue: English
Weight: 65 KB
Volume: 12
Category: Article
ISSN: 1441-3582
DOI: 10.1016/s1441-3582(04)70086-5

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