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Examining Market Information and Brand Equity Through Resource-Advantage Theory: A Carrier Perspective

✍ Scribed by Susan L. Golicic; Brian S. Fugate; Donna F. Davis


Book ID
114675246
Publisher
Wiley (John Wiley & Sons)
Year
2012
Tongue
English
Weight
263 KB
Volume
33
Category
Article
ISSN
0735-3766

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