✦ LIBER ✦
What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)
✍ Scribed by Michael Gibbert; Francesca Golfetto; Fabrizio Zerbini
- Book ID
- 116617788
- Publisher
- Elsevier Science
- Year
- 2006
- Tongue
- English
- Weight
- 88 KB
- Volume
- 59
- Category
- Article
- ISSN
- 0148-2963
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