✦ LIBER ✦

Value to the customer: The cornerstone of marketing?

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Lifetime Value Concept in Customer-B

✍ Janny C. Hoekstra; Eelko K. R. E. Huizingh 📂 Article 📅 1999 🏛 Springer ⚖ 86 KB

Diagnosing Customer Value: Integrating t

✍ Adrian Payne; Sue Holt 📂 Article 📅 2001 🏛 John Wiley and Sons 🌐 English ⚖ 201 KB

Marketing competencies and the sources o

✍ Francesca Golfetto; Michael Gibbert 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 214 KB

The elasticity of customer value to rete

✍ Phillip E. Pfeifer; Paul W. Farris 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 147 KB

The impact of customer-specific marketin

✍ Sander van Triest; Maurice J. G. Bun; Erik M. van Raaij; Maarten J. A. Vernooij 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 209 KB

Customer Lifetime Value: An application

✍ Brent A. Gloy; Jay T. Akridge; Paul V. Preckel 📂 Article 📅 1997 🏛 John Wiley and Sons 🌐 English ⚖ 383 KB 👁 1 views