โ Scribed by Alex Osterwalder; Yves Pigneur; Greg Bernarda; Alan Smith
No coin nor oath required. For personal study only.
getAbstract Summary: Get the key points from this book in less than 10 minutes.
This manual serves as the sequel, or attendant workbook, to the bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur, who are co-authors here with their Strategyzer software colleagues Greg Bernarda and Alan Smith. Their value-design workbook reduces the process of creating a product or service to its basics. Its PowerPoint-style text and accompanying info-graphics illustrate a clear-cut process for developing "products and services consumers want," and will buy, use and enjoy. The authors focus their instructional guidebook on practicalities while leaving R&D theory to others. Their repetition of "jobs, pains and gains" forms a mantra supporting one singular purpose: following a straightforward process for creating offerings that sell because they help clients with their jobs, ease their pains and give them the gains they seek. The bullet-point format supports concepts that feel intuitively self-evident – information you may already know but haven't codified or harnessed. Even experienced readers will benefit from this back-to-basic primer's systematic approach. getAbstract recommends its information package – clear illustrations, sharp methodology, exercises, discussion questions and checklists – to designers and developers.
Book Publisher:
Wiley
Business; Professional; Nonfiction; BUS000000
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<p><b>The authors of the international bestseller <i>Business ModelGeneration</i> explain how to create value propositions customerscanโt resist</b></p><p><i>Value Proposition Design</i> helps you tackle a corechallenge of every business โ creating compelling productsand services customers want to b
<p><b>The authors of the international bestseller <i>Business ModelGeneration</i> explain how to create value propositions customerscanโt resist</b></p><p><i>Value Proposition Design</i> helps you tackle a corechallenge of every business โ creating compelling productsand services customers want to b