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Get started with ... Value proposition design: how to create products and services customers want

✍ Scribed by Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Papadakos, Trish

Publisher
Wiley
Year
2014;2013
Tongue
English
Series
Strategyzer series
Category
Library
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✦ Table of Contents

  1. Canvas1.1 Customer Profile 101.2 Value Map 261.3 fit 402. Design2.1 Prototyping Possibilities 742.2 Starting Points 862.3 understanding Customers 1042.4 Making Choices 1202.5 finding the Right Business Model 1422.6 Designing in Established organizations 1583. Test3.1 What to Test 1883.2 Testing Step-by-Step 1963.3 Experiment library 2143.4 Bringing it All Together 2384. EvolveCreate Alignment 260Measure & Monitor 262improve Relentlessly 264Reinvent Yourself Constantly 266Taobao: Reinventing (E-)Commerce 268Glossary 276Core Team 278Prereaders 279Bios 280index 282

✦ Subjects

Kundenmanagement;Kundenorientierung

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