Value Proposition Design: How to Create Products and Services Customers Want

✍ Scribed by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos

• Publisher: Wiley
• Year: 2014
• Tongue: English
• Leaves: 619
• Category: Library

✦ Table of Contents

Title Page......Page 2
Copyright......Page 4
1. Canvas......Page 42
1.1 Customer Profile......Page 50
1.2 Value Map......Page 78
1.3 Fit......Page 100
2. Design......Page 129
2.1 Prototyping Possibilities......Page 144
2.2 Starting Points......Page 176
2.3 understanding Customers......Page 219
2.4 Making Choices......Page 276
2.5 Finding the Right Business Model......Page 336
2.6 Designing in Established organizations......Page 371
3. Test......Page 396
3.1 What to Test......Page 419
3.2 Testing Step-by-Step......Page 427
3.3 Experiment Library......Page 466
3.4 Bringing it All Together......Page 530
4. Evolve......Page 564
Create Alignment......Page 566
Measure & Monitor......Page 571
improve Relentlessly......Page 574
Reinvent Yourself Constantly......Page 576
Taobao: Reinventing (E-)Commerce......Page 579
Glossary......Page 592
Core Team......Page 596
Prereaders......Page 597
Bios......Page 600
Index......Page 605