Antecedents of cognitive age: A replicat
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Anil Mathur; George P. Moschis
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Article
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2005
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John Wiley and Sons
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English
β 195 KB
Cognitive age has been an important construct in studies of older consumers. The present study builds upon previous research by providing theory-based antecedents of cognitive age. The results suggest that differences in cognitive age do not merely reflect differences in chronological age, and that