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Antecedents of cognitive age: A replication and extension

โœ Scribed by Anil Mathur; George P. Moschis

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
195 KB
Volume
22
Category
Article
ISSN
0742-6046

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โœฆ Synopsis

Cognitive age has been an important construct in studies of older consumers. The present study builds upon previous research by providing theory-based antecedents of cognitive age. The results suggest that differences in cognitive age do not merely reflect differences in chronological age, and that a person's cognitive age is influenced by his or her experiences of life events that serve as markers of transitions into social roles people are expected to enact at different stages in life. In addition, the experiences of health-related events, such as chronic conditions, make people aware of their aging, affecting their cognitive age. The influence of cognitive age on consumer-behavior variables is also examined, and directions for future research are suggested.

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