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✦   LIBER   ✦

Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications

✍ Scribed by Vaidyanathan, Rajiv; Aggarwal, Praveen

Book ID
111860055
Publisher
Taylor and Francis Group
Year
2005
Tongue
English
Weight
267 KB
Volume
11
Category
Article
ISSN
1352-7266

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## Abstract The ability of profit sharing to increase organizational performance via positive changes in employee attitudes has yielded mixed results. Drawing on principal agent, expectancy, and organizational justice theories, we assess how perceptions of profit sharing (capacity for individual co