Use of open offices for marketing spreading

✍ Scribed by Willett, Robert E.

• Publisher: John Wiley and Sons
• Year: 2008
• Weight: 190 KB
• Volume: 11
• Category: Article
• ISSN: 0743-5665
• DOI: 10.1002/gas.3410110307

✦ Synopsis

Tr rce without walls, "seems to be the industty consensus for marketing arrangements. I have noticedsuch arrangementsatNatura1 Gas Clearinghouse and at Texaco. One of the latest converts is CNG Corp. of Pittsburgh. Tony Banks, director of strategic marketing services, was instrumental in thrkpart of the CNG marketing strategy. In early September I s p k e with Banks.

Sense of Reliability NG: What led you to the open-omce concept rather than the traditional arrangement?

Banks: Basically, we were faced with two issues. First, we really needed to redesign the office, because it had really been created and designed to meet the needs of exploration and production company. You couldn't find anybody. We were running around the halls trying to find people, and you had to virtually look in doors and run back out, those kinds of things. Thus, we needed to do something different.

We were running around t h e halls trying to find