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University brand equity: an empirical investigation of its dimensions

✍ Scribed by Pinar, Musa; Trapp, Paul; Girard, Tulay; E. Boyt, Thomas

Book ID: 126667695
Publisher: Emerald Group Publishing Limited
Year: 2014
Tongue: English
Weight: 306 KB
Volume: 28
Category: Article
ISSN: 0951-354X
DOI: 10.1108/IJEM-04-2013-0051

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