An empirical evaluation of a customer-based brand equity model and its managerial implications

✍ Scribed by Chunling Yu; Ping Zhao; Haizhong Wang

• Book ID: 107507991
• Publisher: Higher Education Press and Springer
• Year: 2008
• Tongue: English
• Weight: 388 KB
• Volume: 2
• Category: Article
• ISSN: 1673-7326
• DOI: 10.1007/s11782-008-0031-6