A LOGIT-MARKOVIAN MODEL OF CONSUMER PURCHASE BEHAVIOR BASED ON EXPLANATORY VARIABLES: EMPIRICAL EVALUATION AND IMPLICATIONS FOR DECISION MAKING

✍ Scribed by Fred S. Zufryden

• Book ID: 109166865
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 1981
• Tongue: English
• Weight: 801 KB
• Volume: 12
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.1981.tb00116.x