๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Understanding the Role of Service Convenience in Art Museum Marketing: An Exploratory Study

โœ Scribed by Geissler, Gary L.; Rucks, Conway T.; Edison, Steve W.

Book ID
127111848
Publisher
Haworth Press Inc
Year
2006
Tongue
English
Weight
932 KB
Volume
14
Category
Article
ISSN
1050-7051

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A mail survey was done of professionals from major architectural, law, and accounting firms to determine what factors seem to explain how much effort they devote to marketing their firms' services. The results of this exploratory study identified several significant explanatory variables, a few of w