Explaining the marketing effort of profe
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Paul N. Bloom; William R. Smith; Richard Blackburn
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Article
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1991
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Springer US
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English
β 806 KB
A mail survey was done of professionals from major architectural, law, and accounting firms to determine what factors seem to explain how much effort they devote to marketing their firms' services. The results of this exploratory study identified several significant explanatory variables, a few of w