Understanding the Consumer: A Psychological Approach

✍ Scribed by David A. Statt (auth.)

Publisher: Macmillan Education UK
Year: 1997
Tongue: English
Leaves: 345
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xvi
Front Matter....Pages 1-2
People as Consumers....Pages 3-11
Market Segmentation....Pages 12-24
New Products and Innovations....Pages 25-37
Front Matter....Pages 39-40
Perception....Pages 41-60
Personality....Pages 61-76
Learning....Pages 77-93
Motivation....Pages 94-110
Front Matter....Pages 111-112
Family Influences....Pages 113-129
Social and Developmental Influences....Pages 130-144
The Influence of Small Groups....Pages 145-159
The Influence of Social Class....Pages 160-173
Cultural Influences....Pages 174-192
Attitudes....Pages 193-207
Front Matter....Pages 209-210
Communication and Persuasion....Pages 211-226
Approaching a Decision....Pages 227-242
The Decision and its Consequences....Pages 243-255
The Organization as Purchaser....Pages 256-270
Front Matter....Pages 271-272
Consumer Awareness....Pages 273-288
The Future Consumer....Pages 289-301
Back Matter....Pages 302-332

✦ Subjects

Personality and Social Psychology; Econometrics; Business and Management, general; Marketing

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