β Scribed by Sigmund Wagner
No coin nor oath required. For personal study only.
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop 'meaning' regarding green products?Β How are such processes subconsciously structured by certain activities of the mind?Β How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life? Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the bookβs interdisciplinary framework allows the author to develop an understanding of the entire cognitive process.Β Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.
Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of figures......Page 10
List of tables......Page 11
Preface......Page 12
Acknowledgements......Page 13
Introduction......Page 14
A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION......Page 18
COGNITIVE CONSUMER RESEARCH......Page 45
EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR......Page 80
CLASSIFICATION OF CONSUMERS......Page 118
INTERPRETATION OF KNOWLEDGE STRUCTURES......Page 140
EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER......Page 191
THE BEGINNING OF KNOWLEDGE......Page 209
Appendices......Page 224
Glossary......Page 267
Notes......Page 273
Bibliography......Page 281
Index......Page 298
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