Consumption Behaviour and Social Responsibility: A Consumer Research Approach

✍ Scribed by Karnika Gupta, Narendra Singh

• Publisher: Springer Singapore;Springer
• Year: 2020
• Tongue: English
• Leaves: 464
• Series: Approaches to Global Sustainability, Markets, and Governance
• Edition: 1st ed.
• Category: Library

✦ Synopsis

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

✦ Table of Contents

Front Matter ....Pages i-xxv
Front Matter ....Pages 1-1
Background and Thought (Karnika Gupta, Narendra Singh)....Pages 3-44
Front Matter ....Pages 45-45
An Overview of Literature (Karnika Gupta, Narendra Singh)....Pages 47-113
Conceptual Framework and Research Model (Karnika Gupta, Narendra Singh)....Pages 115-148
Front Matter ....Pages 149-149
Methodological Procedures and Techniques (Karnika Gupta, Narendra Singh)....Pages 151-185
Front Matter ....Pages 187-187
Exploration and Validation of Behavioural–Attitudinal Dimensions (Karnika Gupta, Narendra Singh)....Pages 189-238
Model Specification and Theory Testing (Karnika Gupta, Narendra Singh)....Pages 239-299
Segmentation of Consumers and Identification of Responsibles (Karnika Gupta, Narendra Singh)....Pages 301-321
Characterizing and Profiling Responsible Consumer Segments (Karnika Gupta, Narendra Singh)....Pages 323-392
Front Matter ....Pages 393-393
Findings and Discussions (Karnika Gupta, Narendra Singh)....Pages 395-425
Implications and Research Directions (Karnika Gupta, Narendra Singh)....Pages 427-435
Back Matter ....Pages 437-450

✦ Subjects

Business and Management; Corporate Social Responsibility; Consumer Behavior