Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond

✍ Scribed by Birger Wernerfelt

• Book ID: 124743866
• Publisher: The RAND Corporation
• Year: 1988
• Tongue: English
• Weight: 292 KB
• Volume: 19
• Category: Article
• ISSN: 0741-6261
• DOI: 10.2307/2555667