✦ LIBER ✦
Brand alliances as signals of product quality: Rao, A. R. and Rueckert, R. W. Sloan Management Review 36 (1), 87–97 (Fall 1994)
- Book ID
- 116023837
- Publisher
- Elsevier Science
- Year
- 1995
- Tongue
- English
- Weight
- 99 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0024-6301
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