✦ LIBER ✦

An empirical examination of advertising as a signal of product quality

✍ Scribed by Louis Thomas; Scott Shane; Keith Weigelt

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

SIMULTANEOUS ADVERTISING AS A SIGNAL OF

✍ BILL Z. YANG 📂 Article 📅 1994 🏛 John Wiley and Sons 🌐 English ⚖ 736 KB

The Advertising of Credence Goods as a S

✍ Sunku Hahn 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 74 KB

Product quality as a determinant of prod

✍ Lin, Liang-Hung; Lu, Iuan-Yuan 📂 Article 📅 2006 🏛 Taylor and Francis Group 🌐 English ⚖ 95 KB

An Empirical Examination of Quality Cert

✍ Bradley S. Wimmer; Brian Chezum 📂 Article 📅 2003 🏛 Oxford University Press 🌐 English ⚖ 112 KB

Advertising, quality, and willingness-to

✍ Hsiao-Chien Tsui 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 255 KB

An examination of measurement context ef

✍ Laczniak, Russell N.; Teas, R. Kenneth 📂 Article 📅 2001 🏛 Taylor and Francis Group 🌐 English ⚖ 310 KB