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An examination of measurement context effects in empirically based advertising research

✍ Scribed by Laczniak, Russell N.; Teas, R. Kenneth

Book ID: 127390273
Publisher: Taylor and Francis Group
Year: 2001
Tongue: English
Weight: 310 KB
Volume: 7
Category: Article
ISSN: 1352-7266
DOI: 10.1080/13527260121918

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