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Transfer of brand knowledge in business‐to‐business markets: a qualitative study

✍ Scribed by Garry, Tony; Gupta, Suraksha; Melewar, T.C.; Bourlakis, Michael


Book ID
121796396
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
130 KB
Volume
25
Category
Article
ISSN
0885-8624

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