Brand equity of defectors and never boughts in a business financial market

✍ Scribed by Svetlana Bogomolova; Jenni Romaniuk

• Book ID: 108152776
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 328 KB
• Volume: 39
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2010.02.023