Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution

Doing business in the new world disorder

Doing business in the new world disorder: Assessing, understanding, and effectively responding to the challenges of social and poliltical instability within emerging markets

✍ Guntram F. A. Werther 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 68 KB 👁 2 views

Failure to understand the social and political dynamics of countries and regions is one of the primary causes of business failures within overseas markets. In the past several years, it has cost companies billions of dollars in wasted time, effort, and investment. Succeeding within the "New World Di