✦ LIBER ✦

Towards a service-dominant place marketing logic

✍ Scribed by Warnaby, G.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Service-Dominant Logic of Marketing

✍ John Williams; Robert Aitken 📂 Article 📅 2011 🏛 Springer 🌐 English ⚖ 253 KB

Service-dominant logic — a guiding frame

✍ Robert F. Lusch; Stephen L. Vargo 📂 Article 📅 2009 🏛 Gabler Verlag ⚖ 279 KB

Moving Towards the Service-Dominant Logi

✍ Jillian C. Sweeney 📂 Article 📅 2007 🏛 Elsevier 🌐 English ⚖ 69 KB

Marketing with integrity: ethics and the

✍ Andrew V. Abela; Patrick E. Murphy 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 269 KB

The service-dominant logic and the futur

✍ David Ballantyne; Richard J. Varey 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 93 KB

Some philosophical problems for service-

✍ Malcolm Wright; Deborah Russell 📂 Article 📅 2012 🏛 Elsevier 🌐 English ⚖ 175 KB