✦ LIBER ✦

The service-dominant logic and the future of marketing

✍ Scribed by David Ballantyne; Richard J. Varey

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Service-Dominant Logic of Marketing

✍ John Williams; Robert Aitken 📂 Article 📅 2011 🏛 Springer 🌐 English ⚖ 253 KB

Service-dominant logic: continuing the e

✍ Stephen L. Vargo; Robert F. Lusch 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 191 KB

The evolving brand logic: a service-domi

✍ Michael A. Merz; Yi He; Stephen L. Vargo 📂 Article 📅 2009 🏛 Sage Publications 🌐 English ⚖ 325 KB

The service-dominant logic and a hierarc

✍ Sreedhar Madhavaram; Shelby D. Hunt 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 268 KB

Extending the service-dominant logic: fr

✍ Evert Gummesson 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 71 KB

The Future for Financial Regulation: The

✍ Iain MacNeil 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 90 KB