Extending the service-dominant logic: from customer centricity to balanced centricity

✍ Scribed by Evert Gummesson

• Book ID: 107496779
• Publisher: Sage Publications
• Year: 2007
• Tongue: English
• Weight: 71 KB
• Volume: 36
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-007-0065-x