The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

✍ Scribed by Sreedhar Madhavaram; Shelby D. Hunt

• Book ID: 107496777
• Publisher: Sage Publications
• Year: 2007
• Tongue: English
• Weight: 268 KB
• Volume: 36
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-007-0063-z