✦ LIBER ✦

Marketing with integrity: ethics and the service-dominant logic for marketing

✍ Scribed by Andrew V. Abela; Patrick E. Murphy

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Service-Dominant Logic of Marketing

✍ John Williams; Robert Aitken 📂 Article 📅 2011 🏛 Springer 🌐 English ⚖ 253 KB

The service-dominant logic and the futur

✍ David Ballantyne; Richard J. Varey 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 93 KB

Service-dominant logic — a guiding frame

✍ Robert F. Lusch; Stephen L. Vargo 📂 Article 📅 2009 🏛 Gabler Verlag ⚖ 279 KB

Some philosophical problems for service-

✍ Malcolm Wright; Deborah Russell 📂 Article 📅 2012 🏛 Elsevier 🌐 English ⚖ 175 KB

Destination marketing and the service-do

✍ Line, Nathaniel D.; Runyan, Rodney C. 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 743 KB

Collaborative theorising about markets a

✍ Brodie, R. J.; Storbacka, K. 📂 Article 📅 2014 🏛 SAGE Publications 🌐 English ⚖ 173 KB