✦ LIBER ✦

Collaborative theorising about markets and marketing and service-dominant logic

✍ Scribed by Brodie, R. J.; Storbacka, K.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Service-Dominant Logic of Marketing

✍ John Williams; Robert Aitken 📂 Article 📅 2011 🏛 Springer 🌐 English ⚖ 253 KB

Marketing with integrity: ethics and the

✍ Andrew V. Abela; Patrick E. Murphy 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 269 KB

The service-dominant logic and the futur

✍ David Ballantyne; Richard J. Varey 📂 Article 📅 2007 🏛 Sage Publications 🌐 English ⚖ 93 KB

The Service-Dominant Logic of Marketing:

✍ Richard W. Brookes 📂 Article 📅 2007 🏛 Elsevier 🌐 English ⚖ 75 KB

Destination marketing and the service-do

✍ Line, Nathaniel D.; Runyan, Rodney C. 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 743 KB

Special Issue: “Service-Dominant Logic a

📂 Article 📅 2014 🏛 Haworth Press Inc 🌐 English ⚖ 76 KB