𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Towards a branding framework for cause-, funding-and need-oriented charities

✍ Scribed by Tapp, Alan; Lindsay, Graeme; Sorrell, Rosemary

Book ID
111860182
Publisher
Taylor and Francis Group
Year
1999
Tongue
English
Weight
224 KB
Volume
5
Category
Article
ISSN
1352-7266

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Brand orientation in the charity sector:
Brand orientation in the charity sector: a framework for discussion and research
✍ Philippa Hankinson πŸ“‚ Article πŸ“… 2001 πŸ› John Wiley and Sons 🌐 English βš– 184 KB

## Abstract Some charity organisations are turning to charity brand status, not only in terms of a name and logo but more importantly in terms of communicating value and meaning to their stakeholders. Brand orientation is described in this paper as the extent to which charity organisations regard t

Toward a community-oriented action resea
Toward a community-oriented action research framework for spirituality: Community psychological and theological perspectives
✍ Paul R. Dokecki; J.R. Newbrough; Robert T. O'Gorman πŸ“‚ Article πŸ“… 2001 πŸ› John Wiley and Sons 🌐 English βš– 191 KB

## Abstract Spirituality, once an old and honorable religious term for the β€œexploration into what is involved in becoming human” (McFague, 1997, p. 10), is ubiquitous in contemporary culture, albeit highly diverse and ambiguous in its usage. In our active interchange involving two community psychol