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Toward a conceptualization of the online shopping experience

✍ Scribed by Michaud Trevinal, Aurélia; Stenger, Thomas

Book ID
121652649
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
381 KB
Volume
21
Category
Article
ISSN
0969-6989

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## Abstract This paper investigates how consumers' shopping orientation toward travel shopping influences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are fo