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Conflicting attitudes and scepticism towards online shopping: the role of experience

✍ Scribed by Didier Soopramanien


Book ID
111138240
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
474 KB
Volume
35
Category
Article
ISSN
1470-6423

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## Abstract This paper investigates how consumers' shopping orientation toward travel shopping influences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are fo