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The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance

✍ Scribed by Morgan, Neil A.; Rego, Lopo Leotte

Book ID: 119949114
Publisher: INFORMS
Year: 2006
Tongue: English
Weight: 138 KB
Volume: 25
Category: Article
ISSN: 0732-2399
DOI: 10.1287/mksc.1050.0180

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