Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study

✍ Scribed by Jia-Yin Qi, Yong-Pin Zhou, Wen-Jing Chen, Qi-Xing Qu

• Book ID: 118799941
• Publisher: Springer US
• Year: 2012
• Tongue: English
• Weight: 377 KB
• Volume: 13
• Category: Article
• ISSN: 1385-951X
• DOI: 10.1007/s10799-012-0132-y