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The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General

✍ Scribed by Jin, Hyun Seung; Lutz, Richard J.

Book ID: 121360426
Publisher: M. E. Sharpe Inc.
Year: 2013
Tongue: English
Weight: 155 KB
Volume: 42
Category: Article
ISSN: 0091-3367
DOI: 10.1080/00913367.2013.803184

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