The Strategy Planning Process: Analyses, Options, Projects

✍ Scribed by Rudolf Grünig, Richard Kühn (auth.)

Publisher: Springer-Verlag Berlin Heidelberg
Year: 2015
Tongue: English
Leaves: 280
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.

✦ Table of Contents

Front Matter....Pages i-xviii
Introduction....Pages 1-4
Front Matter....Pages 5-5
Strategies, Strategic Planning and Success Potentials....Pages 7-15
Development of Strategic Planning and Its Integration Into Strategic Management....Pages 17-23
Assessing Strategic Intentions....Pages 25-31
Front Matter....Pages 33-33
Strategic Documents....Pages 35-40
Strategy Planning Process....Pages 41-52
Front Matter....Pages 53-54
Defining the Current Strategic Businesses....Pages 55-65
Preparing the Strategy Planning Project....Pages 67-75
Stakeholder Analysis and Revising the Mission Statement....Pages 77-83
Front Matter....Pages 85-87
Global Environmental Analysis....Pages 89-96
Analyzing the Relevant Industries....Pages 97-110
Portfolio Analysis....Pages 111-136
Diagnosing Strategic Challenges at the Corporate Level....Pages 137-144
Front Matter....Pages 145-146
Developing and Assessing Strategic Options at the Corporate Level....Pages 147-162
Developing and Assessing Strategic Projects at the Corporate Level....Pages 163-170
Front Matter....Pages 171-173
Analyzing the Relevant Markets....Pages 175-185
Analyzing the Competitive Positions....Pages 187-206
Diagnosing Strategic Challenges at the Business Level....Pages 207-211
Front Matter....Pages 213-214
Developing and Assessing Strategic Options at the Business Level....Pages 215-231
Developing and Assessing Strategic Projects at the Business Level....Pages 233-236
Front Matter....Pages 237-238
Developing the Functional Strategies....Pages 239-246
Overall Assessment of Strategies and Strategic Projects....Pages 247-251
Preparing the Implementation....Pages 253-259
Final Remarks....Pages 261-264
Back Matter....Pages 265-277

✦ Subjects

Business Strategy/Leadership; Organization/Planning; Operation Research/Decision Theory; Entrepreneurship; Management/Business for Professionals

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