Process-based Strategic Planning

✍ Scribed by Rudolf Grünig, Richard Kühn (auth.)

• Publisher: Springer-Verlag Berlin Heidelberg
• Year: 2011
• Tongue: English
• Leaves: 384
• Edition: 6
• Category: Library

✦ Synopsis

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

✦ Table of Contents

Front Matter....Pages i-xxiv
Introduction....Pages 1-4
Front Matter....Pages 5-5
Strategies, strategic planning and success potentials....Pages 7-13
Development of strategic planning....Pages 15-21
Assessment of strategies....Pages 23-28
Front Matter....Pages 29-29
Strategic documents as the result of strategic planning....Pages 31-43
Process of strategic planning....Pages 45-64
Strategic analysis and planning toolbox....Pages 65-71
Front Matter....Pages 73-74
Strategy project planning....Pages 75-85
Strategic analysis....Pages 87-109
Revision or production of the mission statement....Pages 111-117
Front Matter....Pages 119-121
Defining the strategic businesses....Pages 123-139
Assessing relevant industries with the help of competitive intensity models....Pages 141-160
Setting up and assessing the portfolio of businesses....Pages 161-187
Corporate strategy development process....Pages 189-216
Front Matter....Pages 217-219
Generic business strategies....Pages 221-246
Specifying business strategies at the level of the offer....Pages 247-264
Specifying business strategies at the level of resources....Pages 265-278
Business strategy development process....Pages 279-298
Front Matter....Pages 299-300
Defining the implementation....Pages 301-314
Final assessment of strategies and implementation....Pages 315-328
Front Matter....Pages 299-300
Formulating and approving the strategic documents....Pages 329-334
Final remarks....Pages 335-335
Back Matter....Pages 335-358

✦ Subjects

Management/Business for Professionals; Organization/Planning