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Process-based Strategic Planning

✍ Scribed by Professor Dr. Rudolf Grünig, Professor Dr. Richard Kühn (auth.)

Publisher
Springer Berlin Heidelberg
Year
2005
Tongue
English
Leaves
383
Category
Library
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✦ Synopsis

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources.

Developing future strategies is an important and complex task which is the core issue in this book.

After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains fresh material.

✦ Table of Contents

Introduction....Pages 1-4
Strategies, strategic planning and success potentials....Pages 7-13
The development of strategic planning....Pages 15-22
Assessment of strategies....Pages 23-29
Strategic documents as the result of strategic planning....Pages 33-45
The process of strategic planning....Pages 47-74
The strategic analysis and planning toolbox....Pages 75-81
Project planning....Pages 85-98
Strategic analysis....Pages 99-122
Defining the strategic businesses....Pages 127-143
Assessing relevant industries with the help of competitive intensity models....Pages 145-164
Determining strategic objectives with the help of portfolio methods....Pages 165-193
The corporate strategy development process....Pages 195-217
Generic business strategies....Pages 223-249
Specifying business strategies at the level of the market offer....Pages 251-271
Specifying business strategies at the level of resources....Pages 273-291
The business strategy development process....Pages 293-313
Defining the implementation measures....Pages 317-331
Final assessment of strategies and strategy implementation measures....Pages 333-350
Formulating and approving the strategic documents....Pages 351-356

✦ Subjects

Management; Organization/Planning

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