𝔖 Scriptorium
✦   LIBER   ✦
📁

Process-based Strategic Planning

✍ Scribed by Rudolf Grünig, Richard Kühn, A. Clark

Publisher
Springer-Verlag
Year
2005
Tongue
English
Leaves
384
Edition
3
Category
Library
⬇  Acquire This Volume

No coin nor oath required. For personal study only.

✦ Synopsis

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
Доп. информация: Книга написана двумя профессорами швейцарских университетов на немецком языке и переведена на английский. На мой взгляд, в книге последовательно, кратко и наглядно описаны все основные методики, используемые при стратегическом планировании. Терминология приведена в глоссарии и строго соблюдается.
Рекомендую также эту книгу желающим заодно подучить английский язык, так как он в этой книге очень простой.

📜 SIMILAR VOLUMES

Process-based Strategic Planning
📁 Process-based Strategic Planning
✍ Rudolf Grünig, Richard Kühn (auth.) 📂 Library 📅 2011 🏛 Springer-Verlag Berlin Heidelberg 🌐 English

<p>A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core iss

Process-based Strategic Planning
📁 Process-based Strategic Planning
✍ Prof. Dr. Rudolf Grünig, Prof. Dr. Richard Kühn (auth.) 📂 Library 📅 2001 🏛 Springer Berlin Heidelberg 🌐 English
Process-based Strategic Planning
📁 Process-based Strategic Planning
✍ Professor Dr. Rudolf Grünig, Professor Dr. Richard Kühn (auth.) 📂 Library 📅 2002 🏛 Springer Berlin Heidelberg 🌐 English
Process-based Strategic Planning
📁 Process-based Strategic Planning
✍ Professor Dr. Rudolf Grünig, Professor Dr. Richard Kühn (auth.) 📂 Library 📅 2005 🏛 Springer Berlin Heidelberg 🌐 English

<P>A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources.</P><P>Developing future strategies is an important and complex task which is the

Process-based Strategic Planning
📁 Process-based Strategic Planning
✍ Professor Dr. rer. pol. Rudolf Grünig, Professor Dr. rer. pol. Richard Kühn (aut 📂 Library 📅 2006 🏛 Springer Berlin Heidelberg 🌐 English

<P>A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources.</P><P>Developing future strategies is an important and complex task which is the

Process-based Strategic Planning
📁 Process-based Strategic Planning
✍ Rudolf Grünig, Richard Gaggl 📂 Library 📅 2006 🏛 Springer 🌐 English

<p><span>Useful manual for managers of strategy management projects.</span></p><p><span>Presents and illustrates methods and tools of strategic planning.</span></p><p><span>The approach explained contains detailed recommendations and examples.<br></span></p><p><span>Previous edition has sold 900 cop